By Michael Nsikan Richard – November 12th, 2025
Football media outlet Goal.com reports that Juventus Football Club officially confirmed the promotion and appointment of Damien Comolli to Chief Executive Officer on Tuesday, November 11, 2025, following a Board of Directors meeting held under the Chairmanship of Gianluca Ferrero.
This represents a remarkably rapid ascent for the French executive, who only joined the club as general manager on June 4, 2025, and signifies a profound restructuring of the club’s leadership, marking the beginning of a new administrative and sporting project backed by the ownership.
The Appointment Structure
The board approved a strategic restructuring that eliminated the general manager position, with Comolli being granted full executive authority and administrative powers substantially in continuity with the previous organizational structure.
He replaces Maurizio Scanavino, whose mandate concluded on November 7. Scanavino had held the CEO position since January 2023, following the resignations of Andrea Agnelli, Pavel Nedved, and the previous board amid legal turmoil surrounding the club.
Football Italia states that the promotion makes Comolli the central decision-maker across both corporate and sporting operations, effectively consolidating his authority across every major department and positioning him at the heart of Juventus’ strategic rebuild during a critical period for the club.
Comolli’s Background and Credentials
Comolli brings extensive international experience built over more than 30 years at the highest levels of European football, having held key roles at prestigious clubs such as Arsenal, Tottenham, Liverpool, Fenerbahçe, and, most recently, Toulouse, where he led the club to promotion to Ligue 1 and victory in the Coupe de France.
The former Liverpool and Tottenham sporting director has long been regarded as a meticulous planner and strong advocate of data-driven squad building.
Strategic Vision and Philosophy
During his official presentation at the Allianz Stadium, Comolli emphasized his alignment with Juventus’ ownership group led by Exor Chairman John Elkann, stating that Elkann is passionate about football and always wants to win, with his commitment to Juventus being tangible.
His appointment signals Juventus’ desire to modernize its operational structure and reinforce the club’s identity after several turbulent seasons marked by board resignations, legal scrutiny, and inconsistent on-field results.
Immediate Priorities and Organizational Structure
Comolli’s first major task will be guiding Juventus through the next transfer window and finalizing the club’s sporting leadership team.
He will also work on squad development, combining youth with experienced players, which aligns with his philosophy, often seen at previous clubs like Toulouse.
Alongside Giorgio Chiellini and sporting coordinator Julien Modesto, he is expected to confirm the appointment of a new sporting director, with Marco Ottolini, formerly of Genoa and previously part of Juventus’ scouting and loan department, remaining the leading candidate for the role.
Long-Term Objectives
Juventus FC’s official media outlet reports that Comolli’s focus will extend beyond recruitment to rebuilding Juventus’ competitive identity and financial sustainability, with the upcoming months being decisive in determining whether his leadership can restore Juventus to the consistent trophy-winning force they once were.
The club faces pressing strategic decisions, including contract renewals, academy integration, and managing wage efficiencies, all while competing in Serie A and Europe.
This appointment represents a significant consolidation of power within Juventus’ leadership structure, placing a data-driven, experienced football executive at the helm during what many consider the most crucial phase of the club’s recent history as they seek to return to domestic and European prominence.
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